WorkMagic

AI Productivity Tools Digital Marketing Generator
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Introduction: Leverage incrementality testing to understand the true impact of your marketing efforts.
Added on: Jan 21, 2025
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WorkMagic

What is WorkMagic

WorkMagic provides a comprehensive measurement toolkit combining incrementality, MTA, and predictive MMM to help brands strategize media spending across channels and optimize operations down to the ad level. By refining attribution models with incrementality test results, WorkMagic delivers the most accurate view of marketing performance, driving real business impact.

How to Use WorkMagic

  1. Book a demo to understand how WorkMagic can be tailored to your brand.
  2. Implement incrementality testing to refine your attribution models.
  3. Use the insights gained to optimize your media spending and marketing strategies.

Use Cases of WorkMagic

WorkMagic is ideal for brands looking to improve their marketing efficiency and understand the true impact of their marketing efforts across various channels, including video ads and CTV channels.

Features of WorkMagic

  • Geo incrementality testing

    Test the impact of your marketing efforts in specific geographic regions.

  • Incrementality-based attribution

    Refine your attribution models with incrementality test results for accurate performance measurement.

  • Halo effect analysis

    Understand the indirect impact of your marketing efforts on other channels.

  • MMM & Media planner

    Plan and optimize your media spending with predictive marketing mix modeling.

  • Audience Insights

    Gain deep insights into your audience to tailor your marketing strategies.

FAQs from WorkMagic

1

What is incrementality testing?
Incrementality testing measures the true impact of your marketing efforts by comparing the outcomes of a test group exposed to the marketing campaign with a control group that is not.
2

How does WorkMagic improve marketing efficiency?
WorkMagic combines MTA, incrementality, and MMM to provide a holistic measurement toolkit, enabling brands to optimize their media spending and marketing strategies based on accurate performance data.
3

Can WorkMagic track video ads and CTV channels?
Yes, WorkMagic helps track every marketing channel, including video ads and CTV channels, providing insights into their impact across all your stores on platforms like Shopify, Amazon, and Walmart.