Introduction: Unlock the value of digital content with the end-to-end intelligence platform built for the entire audio ecosystem.
Added on: Jan 21, 2025
sounder.ai

What is sounder.ai

Sounder provides an AI-driven platform designed to optimize audio advertising through advanced data intelligence. The platform caters to the entire audio ecosystem, offering solutions for brands, agencies, and publishers to maximize the potential of their digital content. By leveraging AI and machine learning, Sounder ensures brand safety, contextual relevance, and effective monetization of podcast inventory.

How to Use sounder.ai

  1. For Brands & Agencies: Use show and episode-level data intelligence to align campaigns with brand values and objectives.
  2. For Publishers: Access comprehensive insights and turn-key monetization tools to maximize the value of your podcast inventory.
  3. For All Users: Utilize the Audio Insights dashboard to synthesize GARM & IAB data, plan campaigns with confidence, and integrate podcast data into existing workflows.

Use Cases of sounder.ai

Sounder's platform is ideal for:

  • Brands & Agencies: Ensuring campaigns are delivered to safe, suitable, and contextually relevant inventory.
  • Publishers: Monetizing more of their catalog while maintaining brand safety and suitability.
  • Ad Marketplaces: Providing automated brand safety solutions at scale.

Features of sounder.ai

  • True Topic Targeting

    Surfaces precise, contextually relevant conversations on a granular level beyond assigned show genre.

  • Brand Safety & Suitability

    Avoid inventory that is damaging to brand reputation and unsuitable for monetization.

  • Audio Insights Dashboard

    Synthesize GARM & IAB data with an innovative, user-friendly dashboard for deeper insights.

  • Workflow Integration

    Export podcast data to easily incorporate into existing workflows and verify active campaigns.

FAQs from sounder.ai

1

What is True Topic Targeting?

True Topic Targeting surfaces precise, contextually relevant conversations on a granular level beyond assigned show genre, ensuring campaigns align with brand values.
2

How does Sounder ensure brand safety?

Sounder uses AI and machine learning to avoid inventory that is damaging to brand reputation and unsuitable for monetization, ensuring campaigns are delivered to safe and relevant content.
3

Can I integrate Sounder's data into my existing workflow?

Yes, Sounder's Audio Insights dashboard allows users to export podcast data and easily incorporate it into their existing workflows.