What is realeye.io
RealEye is a comprehensive platform designed to simplify the process of conducting eye-tracking and neuromarketing studies. It eliminates the need for complex laboratory equipment by enabling users to perform studies and analyze data directly from their web browsers. The platform is trusted by freelancers, small to large companies, students, and universities worldwide.
How to Use realeye.io
- Create a Study: Log in to the RealEye dashboard and set up a new study by defining your objectives and parameters.
- Invite Participants: Share a participation link with your target audience or use RealEye's network of panelists.
- Conduct the Study: Participants complete the study using their webcam-enabled devices.
- Analyze Data: Use RealEye's tools to analyze eye-tracking data, heatmaps, and other metrics directly in your browser.
- Export Results: Download detailed reports and recordings for further analysis or presentation.
Use Cases of realeye.io
RealEye is ideal for market researchers, UX/UI designers, and academic researchers who need to understand user behavior and engagement. It is particularly useful for testing website designs, advertisements, and other digital content.
Features of realeye.io
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Webcam Eye-Tracking
RealEye uses AI to predict gaze points from webcam images, enabling accurate eye-tracking without specialized hardware.
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Heatmaps and Fixations
Generate heatmaps and analyze fixation data to understand user attention and interaction patterns.
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Survey Module
Include follow-up questions in your studies to gather additional insights from participants.
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Mobile Compatibility
Conduct studies on mobile devices, capturing scroll behavior and other interactions specific to smartphone usage.
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Custom Features
Request custom features such as additional translations or data exports to tailor the platform to your needs.