Radical Human Intelligence?

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Introduction: RCX offers a proactive approach to PR crisis management, helping brands predict and mitigate risks by assessing brand vulnerability.
Added on: Jan 20, 2025
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Radical Human Intelligence?

What is Radical Human Intelligence?

In today’s constantly shifting culture, brands face new challenges such as the fear of being 'canceled' and losing control of their narrative. RCX addresses these challenges by turning insights into actionable results, setting a new standard for customer-centricity. Our proprietary research reveals that consumers believe brands often ignore the negative side of customer interactions and expect brands to advocate for their values. Negative experiences leave customers feeling betrayed, and exploitative marketing campaigns are a major turn-off. Younger consumers demand that companies stand up for social issues, and a PR mistake can cost a brand its existence.

How to Use Radical Human Intelligence?

Our framework is based on three core tenets: Empathy, Honesty, and Authentic Investment.

  1. Empathy: Go beyond lip service to create deep, human-level connections with your audience.
  2. Honesty: Admit imperfections and foster transparency to build trust.
  3. Authentic Investment: Embed values into every aspect of your brand and stay culturally relevant.

Use Cases of Radical Human Intelligence?

RCX is designed for brands that want to proactively manage PR crises, build trust with their audience, and stay culturally relevant. It is particularly useful for companies facing challenges related to customer feedback, social issues, and brand loyalty.

Features of Radical Human Intelligence?

  • Proactive PR Crisis Management

    Predict and mitigate risks by assessing brand vulnerability and addressing potential PR crises before they escalate.

  • Customer-Centric Insights

    Turn customer feedback and insights into actionable strategies to improve brand loyalty and customer satisfaction.

  • Cultural Relevance

    Stay plugged into today’s cultural landscape and ensure your brand’s values align with those of your audience.

FAQs from Radical Human Intelligence?

1

What is RCX?
RCX is a customer-centric framework designed to help brands proactively manage PR crises, build trust, and stay culturally relevant.
2

How does RCX help with PR crises?
RCX uses proprietary research and methodologies to predict and mitigate risks, assess brand vulnerability, and address potential PR crises before they escalate.
3

What are the core tenets of RCX?
The core tenets of RCX are Empathy, Honesty, and Authentic Investment, which focus on creating deep connections, fostering transparency, and embedding values into every aspect of the brand.