Outset.ai

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Introduction: The scale of a survey. The depth of an interview.
Added on: Jan 20, 2025
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Outset.ai

What is Outset.ai

Outset is an AI-moderated research platform that enables conducting and synthesizing video, audio, and usability sessions with hundreds of participants simultaneously. It leverages AI to engage participants in rich dialogue, probe deeper for insights, and synthesize data at scale, making it possible to achieve both the breadth of surveys and the depth of interviews.

How to Use Outset.ai

  1. Upload a guide: Add your discussion guide to Outset and customize your AI interviewer.
  2. Recruit participants: Use Outset's panel, integrate with your own panel partners, or share with your users.
  3. Discover insights with AI: The AI interviewer conducts sessions, digs deep with participants, and extracts meaningful insights.

Use Cases of Outset.ai

Outset is ideal for strategic and tactical research, including market landscape analysis, brand equity studies, concept testing, usability testing, and customer experience research. It is designed for scenarios where both scale and depth are critical, and speed is essential.

Features of Outset.ai

  • AI-moderated conversations

    Conduct hundreds of interviews simultaneously in any language. The AI interviewer engages participants in rich dialogue to uncover the 'why' behind their answers.

  • AI-powered synthesis

    Automatically identify common themes, tag relevant conversations, and extract powerful quotes from participant responses.

  • Customized to your study

    Tailor the AI interviewer to align with your specific research objectives and discussion guide.

  • Interactive mode

    Engage participants in natural, conversational interactions designed for depth and nuance.

  • Audio mode

    Capture audio recordings and real-time transcriptions of participant conversations.

  • Video mode

    Record rich video responses to gain additional context and nuance from participants.

  • Stimulus testing

    Test new concepts, marketing assets, or designs by sharing images or videos with participants.

  • Multilingual support

    Conduct interviews in multiple languages with a fully adaptive, multilingual AI interviewer.

FAQs from Outset.ai

1

What makes Outset different from traditional surveys?
Outset combines the scale of surveys with the depth of interviews by using AI to engage participants in rich, probing conversations, uncovering insights that traditional surveys cannot.
2

Is Outset secure?
Yes, Outset is powered by the Azure OpenAI Service, ensuring data security and anonymity. No models are trained on your data.
3

Can Outset handle multilingual research?
Yes, Outset supports fully adaptive, multilingual interviews, allowing participants to choose their preferred language.