newormedia.com
Introduction:
A programmatic ad management solution that maximizes demand and revenue.
Added on:
Jan 21, 2025
What is newormedia.com
Header bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This approach helps maximize demand and increase revenue by ensuring that the highest bidder wins the ad impression.
How to Use newormedia.com
- Integrate the header bidding wrapper into your website.
- Configure the ad units and demand partners.
- The wrapper sends bid requests to multiple ad exchanges simultaneously.
- The highest bidder's ad is displayed on your site.
Use Cases of newormedia.com
Header bidding is ideal for publishers looking to optimize their ad revenue by increasing competition among advertisers. It is particularly useful for websites with high traffic volumes and diverse content.
Features of newormedia.com
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Maximize Demand
Simultaneously offer ad inventory to multiple ad exchanges to increase competition and revenue.
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Real-Time Bidding
Enable real-time bidding to ensure the highest bidder wins the ad impression.
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Easy Integration
Simple integration process with existing ad servers and websites.
FAQs from newormedia.com
1
How does header bidding differ from traditional ad serving?
Traditional ad serving involves a single ad exchange, while header bidding allows multiple exchanges to compete simultaneously, leading to higher revenue.
2
What are the benefits of header bidding?
Header bidding increases competition among advertisers, leading to higher ad revenue and better fill rates for publishers.