Memorable Ad Maker

AI Ad Creative Assistant
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Introduction: AI to predict the impact of Ad Creative
Added on: Jan 20, 2025
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Memorable Ad Maker

What is Memorable Ad Maker

Memorable is an AI-powered platform that provides pre-flight predictions of Click-Through Rate, Engagement Rate, View-Through Rate, Brand Lift, and Conversion Rate for ad creatives. It offers high-accuracy creative pretesting and optimization, helping brands optimize their ad performance across various channels.

How to Use Memorable Ad Maker

  1. Test every ad in seconds: From first designs to the final version, get data-driven feedback for each creative iteration.
  2. Understand why each creative works: Our AI detects impactful elements within ads and provides insights and recommendations.
  3. Improve your creative’s effectiveness: Optimize assets for different platforms like Meta, Instagram, TikTok, YouTube, and out-of-home channels.

Use Cases of Memorable Ad Maker

Memorable is used by brands to optimize ad creatives before spending on media. It helps in predicting the impact of ads, improving creative effectiveness, and driving higher ROAS (Return on Ad Spend).

Features of Memorable Ad Maker

  • Pretest in seconds

    Get data-driven feedback for each creative iteration, pre-flight. Use high-accuracy AI models to predict creative impact across the funnel.

  • Creative analytics

    Monitor your industry to find new winning strategies based on ad history. Gain insights at the start of your campaign and get recommendations for every asset you test.

  • Highest accuracy

    Memorable's AI models have the highest accuracy in the industry and academia, with 97% accuracy in predicting saliency and 0.03 mean absolute error in predicting ad recall.

FAQs from Memorable Ad Maker

1

Why is Memorable better than other AI companies for ad creatives?
Memorable has the most robust technology with the highest accuracy in industry and academia. It uses deep-learning models to identify creative elements driving impact for each brand on each channel, in each market.
2

What’s the ROI of Memorable?
A/B tests with clients show results like 72% higher sales, 47% lower Cost-per-click (CPC), 60% higher View-through rate (VTR), and 64% to 93% lower Cost per Brand-recall-lift.
3

How are the results validated?
Memorable follows best practices in Machine Learning, splitting historical ads data between training and validation. The validation sample is used to test predictive accuracy on new ads, and ROI is validated through A/B tests.
4

How about human intuition?
Research shows that human capacity to predict creative impact is only 52% accurate, which is no better than flipping a coin. Memorable's AI provides more reliable predictions.
5

At what stage is Memorable useful?
Memorable helps from day 1 in the creative process until right before publication. It supports brands in creative strategy and pretest & optimization stages.