What is Incremental ai (Tradeswell ai)
Incremental is a retail-aware platform designed to deliver measurement at the speed and granularity retail media buyers make decisions. It provides purpose-built solutions for retail media, offering neutral third-party measurement, optimization beyond ROAS, and consistent standardized reporting across all retail media networks.
How to Use Incremental ai (Tradeswell ai)
- Explore Measurement: Visit the measurement section to understand how Incremental provides retail-aware analytics.
- Learn About Neutrality: Discover how Incremental's neutrality ensures unbiased measurement.
- Optimize Campaigns: Use Incremental's tools to optimize your campaigns for incremental sales growth.
- Standardize Reporting: Apply Incremental's consistent methodology to compare performance across retail media networks.
Use Cases of Incremental ai (Tradeswell ai)
Incremental is used by retail media buyers to measure and optimize their campaigns. It helps businesses understand the true impact of their retail media efforts by controlling for external factors and providing actionable recommendations.
Features of Incremental ai (Tradeswell ai)
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Purpose-built Retail- and media-aware measurement
Incremental is designed specifically for the dynamic environment of retail media, where pricing, promotion, placement, and product changes occur in real time.
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Neutral Third-party measurement
Incremental does not buy or sell advertising, ensuring there is no conflict of interest and that the measurement is unbiased.
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Beyond ROAS Incremental sales growth optimization
Incremental goes beyond ROAS to provide recommendations that maximize profitable growth by controlling for external factors.
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Consistent Standardized across all retail media networks
Incremental applies a consistent methodology across all media, allowing for apples-to-apples comparisons of performance across different retail media networks.