Eyrene

Digital Marketing Generator
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Introduction: A comprehensive digital merchandising solution for retail businesses.
Added on: Jan 20, 2025
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Eyrene

What is Eyrene

Eyrene provides all the building blocks for a tailor-made digital merchandising implementation in your company. The platform offers a suite of tools designed to improve in-store execution, including mobile image recognition, KPI engines, web portals, BI dashboards, and more. Eyrene is trusted by both large global brands and small local challengers, offering scalable and customizable solutions to meet unique business needs.

Use Cases of Eyrene

Eyrene is designed for retail businesses seeking to improve in-store execution and merchandising. It is particularly beneficial for companies looking to automate shelf and price audits, gain actionable insights from KPIs, and enhance data visibility and control through a centralized web portal and BI dashboards.

Features of Eyrene

  • Mobile Image Recognition

    Eyrene's patented technology accurately recognizes products, price tags, promos, and POS materials in real-time without manual intervention or an internet connection. It supports both Android and iOS devices, focusing on budget-friendly options to save time and reduce errors during shelf and price audits.

  • KPI Engine

    The KPI engine uses image recognition results to calculate quantitative KPIs such as share of shelf (SOS), on-shelf availability (OSA), and planogram compliance. It provides actionable insights for field staff and detailed data for headquarters, with limitless customization options available through Professional Services.

  • Web Portal

    A sophisticated enterprise web portal offers full control and visibility over field staff activities, including stores, routes, tasks, and visits. It provides access to photos, products, import/export rules, and settings, all in one place.

  • BI Dashboards

    BI dashboards, powered by Microsoft PowerBI Embedded, offer data aggregation and visualization without requiring a PowerBI license. Standard dashboards cover basic needs, while custom dashboards can be implemented with Professional Services.

  • Integrations and API

    Eyrene supports rich integrations and APIs, including raw data access, server-server, mobile-server, and mobile-mobile integration scenarios. It supports REST, SQL, ESB, and file exchange, enabling whitelabel integrated solutions.

  • Superviser Mobile App

    The Superviser Mode in the mobile app allows supervisors to receive real-time updates on subordinates' visits, view photos and results, and create ad-hoc tasks for better control and management.

  • Professional Services

    Eyrene offers extensive customization through Professional Services, leveraging years of experience and domain knowledge to tailor solutions with transparent budgets, timely delivery, and high quality.

  • Technical Support

    Friendly and professional technical support is available with guaranteed SLA, good English, convenient working hours, and multiple support channels to assist users effectively.